Why You Should Market Your Retail Jewelry Both on Physical and Online Store
Retail stores is an excellent way to give customers a great experience shopping for
jewelry, housewares, and virtually everything else we needed. They were designed
to give customers the "shopping experience" of touching, smelling, seeing,
and hearing more about the products and services these enterprises offered. It was an
experience to go to the store or the mall and "check out" their goods.
Marketing your jewelry store both online and an offline retail store is essential in keeping
your business running and making sales. However, with the advent of the Internet
technology today, many business owners of jewelry stores tend to do away with the traditional
offline retailing methods. In fact, most jewelry store owners have become obsessively
focused on the benefits of online advertising, search engine marketing and search engine
optimization - that they have overlooked some loopholes that may come along with them.
If you are looking to remain on top of the market your jewelry store targets, you have to face
the tough competition from every end of both online and offline worlds.
Taking advantage of all opportunities to promote your business should not be an option
to think about, rather a one-time make or break chance you shouldn't miss out on.
To make sure that that you make your mark and get noticed by your market effectively,
it is good to understand and learn the importance of employing online and offline retail store
marketing methods - rather than just focusing on just one strategy for your jewelry store.
Below are a few helpful explanations to guide you through:
1. Offline Retail Marketing Strategies Could Compensate The Loopholes When Online
Online and offline marketing for your jewelry store have their own pros and cons when it
comes to reaching out to your customers. When it comes to offline marketing,
it may not come as a cheap option - since you would need to spend quite a large amount
to spend for your staff, and maintenance may also be quite expensive. Though in the end,
it all pays off with the great results you get from more customers visiting your site and being
converted into closed sales.
However, while online marketing may not drain your pocket - it's not all the time dependable.
Though the access to the Internet is easy thus making the market penetration possible - the
speed and quality of the Internet connection, working on the server and supply of electricity
still need to be considered. When a customer doesn't have a good Internet working or
run short on electricity supply, still your online store will not be accessible. Retails stores
are good for the environment. Consumers can walk to them, they can browse and buy various
items, there is no delivery cart required. Thus, maintaining a balance between online and retail
marketing would be a safe strategy.
2. Local Retail Stores Proves To Still Be Effective In Driving Customers To Purchase Online
Consumers are pretty wise. They shop locally and get the expertise, touch/feel it and then buy
it cheaper online once they know what they want. According to research, offline stores are
effective in driving customers to purchase from an
e-commerce store - and in turn, generate revenue from it. Many online store owners are not
aware of such fact and are actually missing out on a great opportunity of conversion rate
furthermore, face-to face conversation drove 36.1% women and 29.5% men to do
Compare these to what mere utilization of online advertising and marketing could deliver
traffic generating capacity at only 0.1%.
Your online jewelry store should be an established retail jewelry store with a good reputation
for authenticity and integrity in the community. The longer the time a jeweler has
been in business, the more customers may know about it and refer their colleagues to your